{ evolutionary }

I've featured pieces from Primary before, but I'm extra-specially excited to show you my friend Cleo Schroeder's latest collection, and the look book we shot together for it! I think she's evolved the line really well over the past couple seasons, and today it reflects exactly what she's always aimed to achieve: the perfect assemblage of wear-everywhere clothes that are anything but basic:




{ design: Cleo Schroeder for Primary // photography: Greg Swales // styling: Kelly Framel // hair + makeup: Jennifer Nam // model: Ming Li Geh }

{ don't } leave home without it

lots of girls have that one makeup item they simply won't leave home without applying. for many, it's mascara; for others, it's a swipe of red lipstick. personally, i won't even go to the gym without employing a little brow filler. when my eyebrows are on point, i feel like my whole face is in focus ~ even without anything else on. i've tried dozens over the years (powders, pencils, etc.), but on this video shoot, a makeup artist introduced me to stila's stay all day brow pen (i use the medium tint), and i haven't looked at another ever since!

i like that its soft brush tip allows me to make delicate-enough strokes to mimic actual brow hairs, and that it goes on dark enough to give definition, but sheer enough that my eyebrows never look painted-on. my only complaint is that each pen only lasts me a couple weeks ~ but that's why i've been ordering them in bulk, so i never have to go a day without it!!

what's the one product you won't leave home without?

{ more } graphic goodies

{ above: moroccan pouf, vintage chanel belt, viktor+rolf shoe, karl top, original post }

{ above: jessica durrant print, sandro top }

{ above: helmut lang jacket, michael kors cashmere bodysuit, acne pre-fall 2012 }

{ above: alexander wang wallet, nuLOOM chevron rug }

{ above: original post, mason by michelle mason t-shirt, sonia by sonia rykiel shirt, converse sneakers, ray-ban sunnies, camilla skovgaard wedges }